Alex Mitcheson

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Years ago, somebody told me about the Willamette Valley in Oregon, producing world-class pinot noir. I think I chuckled. Being here and seeing/drinking it, I now get this statement isn’t just conjecture.

There are volcanic basalt and sedatari

BULA!

I recall asking my geography teacher about Fiji in high school, causing him to unceremoniously go off on a tangent about how it was paradise on Earth. Since then, I’ve always wanted to go.

Attending the @tourismfiji Exchange media progr

I always come back from @southaustralia with a smile on my face. This last weekend was an absolute doozy of a time for me at the opening of @tastingaustralia - the outcomes and grab-you-by-the-collar vibe are such a one-off.

Getting familiar with pr

Connection and storytelling extend into the domain of the drinks industry. And I don’t just mean idle chatter over a bar top. It can be multi-generational heritage, cultural identity, the origin of flavours — the birthplace of new ones, b

Alex Mitcheson © 2025